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Linda Roberts, Jacquiline Stewart and Dr. Nicole Davis from Mackay Regional Council have published a fantastic paper on educating customers on water consumption and the strategies to support the implementation of a Demand Management Program.

“The Conclusion:
The implementation of smart metering, and the associated marketing and engagement strategy for Mackay Regional Council, has resulted in a significant increase in awareness of the importance of water in the region.

It has also resulted in reduced consumption and has led to a two-way interaction between customers and Council. This interaction can only be beneficial as the region continues to remain focussed and committed to water conservation.”

Definitely worth a read for anyone looking to improve engagement with water customers.

Click below to view the article on AWA Website
https://watersource.awa.asn.au/community/engagement/educating-customers-on-water-consumption/

Click here to view or download the PDF version
Educating Customers on Water Consumption