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Linda Roberts, Jacquiline Stewart and Dr. Nicole Davis from Mackay Regional Council have published a fantastic paper on educating customers on water consumption and the strategies to support the implementation of a Demand Management Program.

“The Conclusion:
The implementation of smart metering, and the associated marketing and engagement strategy for Mackay Regional Council, has resulted in a significant increase in awareness of the importance of water in the region.

It has also resulted in reduced consumption and has led to a two-way interaction between customers and Council. This interaction can only be beneficial as the region continues to remain focussed and committed to water conservation.”

Definitely worth a read for anyone looking to improve engagement with water customers.

Click below to view the article on AWA Website

Click here to view or download the PDF version
Educating Customers on Water Consumption